Learn More About Our Company
Three years ago, Babydoll & Co. was founded with a simple yet powerful vision: to create high-quality, cordless flatirons that combine luxury, convenience, and style. What started as a small idea quickly became a movement when we introduced our signature bedazzled flatirons, designed to bring a touch of glamour to every hair routine.
Our journey began on TikTok, where we shared our passion for beauty and self-expression with the world. As a women-owned business, we understood firsthand the importance of feeling confident, empowered, and unstoppable—so we set out to create products that do just that.
From the beginning, our mission has been clear: to inspire every girl’s dream and help her feel confident in her own skin. We believe that beauty is more than just styling your hair—it’s about embracing who you are and expressing yourself unapologetically. That’s why every Babydoll & Co. flatiron is designed not only for performance but also for personality. With cordless technology for on-the-go styling and dazzling rhinestone finishes that shine as bright as you do, our flatirons are made to empower every girl to take on the world with confidence.
Our success is rooted in our community. What started as a small TikTok business has grown into a brand loved by beauty enthusiasts everywhere, thanks to the support of our amazing customers. We are proud to be a company built by women, for women—constantly pushing boundaries and redefining what it means to combine innovation with beauty. Every flatiron we produce is a reflection of our commitment to quality, style, and self-love, ensuring that no matter where life takes you, you can always feel your best.
As we continue to grow, our promise remains the same: to inspire, uplift, and create products that make every girl feel like the best version of herself. Babydoll & Co. isn’t just about hair tools—it’s about confidence, empowerment, and making dreams a reality. We are so excited for what the future holds, and we can’t wait to keep bringing you the sparkle, quality, and innovation you deserve.
